Digitalisation

Digitalisation and the adoption of digital technologies are becoming increasingly important for enhancing efficiency, competitiveness, and sustainability. These technologies drive innovation, improve port operations, and help meet environmental goals. Processes such as cargo tracking, route optimization, and supply chain management enable seamless coordination and communication across continents. Digitalisation will transform doing business in Rotterdam.

According to Menon (2024), Rotterdam is leading by integrating digital tools like digital twins and smart infrastructure to optimise maritime and logistics operations.