Rotterdam and Houston strengthen economic relationship during digital trade forum

To strengthen the economic collaboration between the various energy hubs and ports, Rotterdam and Houston organised a digital trade forum this week. The theme Energy 2.0 zooms in on energy transition – specifically, the application of hydrogen, CO2 capture and digital technologies in the energy sector.

Learn more about the energy transition in the maritime capital of Europe.

Rotterdam Partners and the Greater Houston Partnership signed a Memorandum of Understanding (MoU) on Monday, the first day of the digital forum, to strengthen the economic relationship between the two cities. Both organisations support companies with the start-up, expansion and investment in Rotterdam and Houston. The Mayor of Rotterdam, Ahmed Aboutaleb, and the Mayor of Houston, Sylvester Turner, were present at the signing ceremony.

Economic overlap

Houston is known as the energy capital of the world. The city has traditionally been an important oil and gas hub. Today, it is increasingly focusing on renewable energy production and technological applications. Rotterdam shares that ambition and energy transition is also high on its agenda. The two cities have more in common: they are both known for their large ports and the geographic role they play as a ‘gateway’ to trade and investment. They are also both cities where innovation and industry come together, where crossovers arise organically and where the sustainable city and economy of the future are being built.

“This collaboration offers Dutch and American companies the opportunity to expand networks and explore new business markets. The many shared similarities between Rotterdam and Houston make the exchange of knowledge very important.”

Wilbert Lek, Managing Director Rotterdam Partners

Sustainable relationship

The economic similarities offer the opportunity for more intensive collaboration and exchange of knowledge. Rotterdam Partners and the Greater Houston Partnership signed the agreement to express their support for building a lasting relationship together. Central to this collaboration is the mutual support of American and Dutch companies in exploring business markets or establishing themselves in one of these port cities. Besides the energy market, Houston also offers Dutch companies a strategic location. The city is in the perfect position for doing business not only in the United States but also in the rest of North and South America. There are currently about 50 Dutch companies located in Houston.

Virtual trade forum Energy 2.0

Rotterdam Partners is committed to promoting international trade. Actively participating in inbound and outbound trade missions is an important part of this. The virtual trade forum Energy 2.0 was organised by the Netherlands Enterprise Agency (RVO) in close collaboration with Rotterdam Partners, the FME Association, the Netherlands Consulate General in Miami, the Netherlands Business Support Office in Houston and the Greater Houston Partnership. During this digital trade forum, online participants learnt more about business opportunities in the energy transition in both Texas and the Netherlands.

The focus was mainly on developments around hydrogen, CO2 capture and digital technologies and the application thereof in the energy sector. Finally, Dutch and American companies had the chance to network with relevant discussion partners during pre-arranged matchmaking sessions.

Source: Rotterdam Partners